Viewport 05 · Command View

Command View

The whole intelligence picture on one screen: the conversation map, the brand scorecard, the six gaps, the leaderboard, and the headline numbers.

Overall Brand Strength62.3 / 100Emerging band — trusted but not yet distinctive.

Rank in the Field=13 of 19Out-ranked by lab services, wearables, and single-cause charities.

The Weak Edge · Standing Out53 / 100The lowest of the five measures — the AHA blends in.

Research Funded To Date$6.1BA century of science the brand under-uses to stand out.

The AHA earns trust but doesn't stand out: 62.3 overall, =13 of 19, weakest on standing out at 53. The science is owned; the daily relationship is not.

Command View

The Conversation Map

The Brand Scorecard

Where the Conversation Breaks — 6 gaps by urgency

Top of the field + the AHA