ShurIQ Index ← Report
Viewport 03 · Structural Advantage

The Brand Scorecard

The AHA measured across five marks of brand strength, drawn as a five-sided shape. The further a point reaches outward, the stronger the AHA is on that measure. One edge runs broken — the place where the brand is weakest.

Composite
62.3 / 100
Emerging band · Tied #13 of 19
Awareness63
Trust63
Mission65
Standing Out53
Loyalty60
Show field leader
The AHA is trusted, but it doesn't stand out. The weakest stretch of the scorecard runs between Trust and Standing Out: people believe the AHA, yet can't say what makes it different from every other heart-health voice. Closing that gap is the single biggest move available.
American Heart Association Function Health (field leader)
Composite62.3 / 100
BandEmerging
Weakest measureStanding Out · 53
WeightingTrust & Mission carry most