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Context · Client Lens
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The American Heart Association

An ongoing series of intelligence reports prepared for the American Heart Association board. New issues are added here as the work continues.

Prepared by
Shur Creative Partners
Series
AHA Intelligence · ongoing

The American Heart Association owns the science of heart health, yet it is largely absent from the places people now ask about it — social feeds, wearables, and AI chat. Each report below examines one face of that gap, and where to act on it.

The Diagnosis coverNo. 01 · The Diagnosis
The Diagnosis

The Attention Paradox

The AHA holds the authority and the evidence, yet people ask their heart-health questions elsewhere. How that gap formed, and what it costs.

Read the report →
Where to Act coverNo. 02 · Where to Act
Where to Act

AHA Owns the Science. Oura and Apple Own the Morning.

The specifics on wearables and AI venues: concrete, actionable steps to put expert heart-health guidance where the daily attention already is.

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For the Panel · Question Set

Potential Questions for Panel

Ten board-ready questions for the panel Consumer Relevance in an AI and Influence Focused World, each pairing a board-level decision with the fact beneath it.

Open the questions →